BODY | A Simple Skincare Routine

With life’s fast pace and so much on our minds, it’s easy to overlook our body’s largest organ — our skin. Skin not only protects our internal systems but also regulates body temperature and prevents dehydration. Most importantly, it filters harmful microorganisms and environmental pollutants. Yet so many of us fail to give our skin the care it deserves, or worse, we use the most basic products that take more than they give. Establishing a simple, natural skincare routine is one of the best ways to maintain its health and appearance.

Clinical research from 2023 and 2024 has emphasized the benefits of daily skin care, proving that a solid routine using natural ingredients isn’t just about looking good — it’s about feeling good and protecting your body’s most important shield.

Step 1: Cleanse with a Cleanser or Soap

The first step in an effective skincare routine is cleansing, as this removes dirt, oil, and any pollutants accumulated on your skin throughout the day. According to a 2023 study published in the Journal of Dermatological Science, cleansing is essential for maintaining the skin’s protective barrier against environmental stressors, which accelerate the aging process and contribute to various skin conditions.

Common soaps strip your skin of its inherent oils, leaving your skin feeling tight and dry. If you prefer bar soaps, reach for a mild pH option like ROWAN’s Goat Milk Soap; goat milk closely matches our own skin’s pH, helping nutrients absorb easily through our pores.

Gel-based cleansers, like our Face + Body Daily Cleanser, are great all-purpose formulas that gently remove impurities. If you deal with inflammation issues or rashes, a cream-based option like our Sage + Shea Soothing Cleanser can calm irritated skin while cleaning the surface.

Cleansing twice a day — in the morning and before bed — is crucial to keeping your pores open, which can prevent acne, irritation, and dullness.

Step 2: Apply Face Serums

Face serums, concentrated formulas packed with antioxidants, hyaluronic acid, and peptides that target specific skin concerns, should be applied on clean skin. A study published in Dermatologic Therapy in 2024 emphasized the significant benefits of using face serums in addressing issues such as sun damage, fine lines, pigmentation, and uneven texture. ROWAN Vitamin C Serum brightens your skin’s appearance by reducing dark spots and hyperpigmentation, while the hyaluronic acid in our Pro-Repair Serum promotes hydration, ensuring plump, resilient skin.

Serums penetrate deeper layers of the skin than moisturizers, delivering nutrients where they are needed most. When choosing a serum, it’s important to select one that suits your skin type and specific concerns — whether it’s texture, hydration, or even reversing sun damage.

Step 3: Eye Treatments

The skin around your eyes is more delicate than the rest of your face, making it particularly vulnerable to time and environmental damage. As we age, it becomes thinner and loses elasticity, contributing to the formation of dark circles and crow’s feet. Consistent use of treatments containing ingredients like retinol, peptides, and caffeine can reduce the appearance of puffiness, fine lines, and darkening.

Our Eye Corrector is formulated to be lighter weight and gentler, specifically for the sensitive skin around your eyes, while keeping it bright and smooth.

Step 4: Moisturize

After applying your serums and eye treatments, it’s time to lock in hydration. Using a good moisturizer restores your skin’s water and oil balance, reinforcing the skin barrier. Maintaining a healthy moisture level helps prevent skin conditions like eczema, dermatitis, and premature aging. A well-moisturized face not only looks smoother, but it also functions better as your skin’s first line of defense.

Opt for a moisturizer that suits your skin type: for excessively oily skin, gel-based products can hydrate without feeling heavy, while thicker creams are ideal for dry or mature skin types. In either case, ensure your moisturizer contains ingredients that enhance the skin’s barrier function, such as ceramides or fatty acids.

Step 5: Sunscreen with 50SPF

Lastly, no morning skincare routine is complete without sunscreen. In fact, sun exposure is the leading cause of premature signs of aging, like wrinkles, dark spots, and a breakdown of collagen. Prolonged exposure to ultraviolet (UV) rays can also increase the risk of skin cancer, including melanoma. A broad-spectrum sunscreen with at least 50SPF offers protection against both UVA and UVB rays, preventing sun damage that accelerates aging.

You should apply sunscreen every morning, even on cloudy days or indoors near windows, to safeguard your skin from the harmful effects of UV radiation. Not only does sunscreen protect your skin’s health, but it helps maintain an even complexion and elasticity.

Why Taking Care of Your Skin Matters

Caring for your skin is about more than just beauty — it’s a form of self-care and protection. Your skin serves as your body’s first defense against the outside world. By following a simple routine of cleansing, serums, and moisturizing with natural ingredients, you can nurture your skin and protect your health.

ROWAN only uses non-toxic and cruelty-free ingredients, creating effective skincare that doesn't compromise your health or your values.